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An insight into the development and success of Ireland's competitive golf industry.

McGovern, Mark (2002) An insight into the development and success of Ireland's competitive golf industry. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

The Irish golf industry in recent years has become the largest source of revenue to our ever important tourism industry. Ireland has for many years been reliant on the thousands of visitors that come to our shores each year. Although not actually the principal source of revenue to this industry, the American market is notoriously a high-yield market, which has become a regular source of income to the many great courses that we are proudly home to today. The increasing popularity of golf on a global scale has given the Irish Tourist Board (Bord Failte) the opportunity to market our golf product to an ever increasing market.
Ireland, which has undergone rapid expansion, now has competitive advantage over all of its European rivals. The September 11th attacks have unfortunately adversely affected our golf industry like it has so many others. It remains to be seen how this extremely profitable industry will overcome this problem, especially given its reliance on the aviation industry (also suffering), to get the tourists over here. The American market is currently the second largest source of revenue to our golf clubs and the numbers this year are expected to drop quite dramatically. This has all brought huge uncertainty to an industry, which has existed and grown in size for well over a century.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Tourism Industry
G Geography. Anthropology. Recreation > GV Recreation Leisure > Sports > Golf > Golf Industry
Divisions: School of Business > BA (Honours) in European Business and Languages
Depositing User: SINEAD CORCORAN
Date Deposited: 23 Jun 2010 10:30
Last Modified: 27 Apr 2012 14:06
URI: http://trap.ncirl.ie/id/eprint/317

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