The meme is the message: A study of memetics & marketing.

Malone, Lynne (2001) The meme is the message: A study of memetics & marketing. Undergraduate thesis, Dublin, National College of Ireland.

PDF (Bachelor of Arts)
Download (1MB) | Preview


Don't think of this topic as too strange. It may seem a little bit 'out there', but hey so is the whole world. In this day and age some people might say that anything goes, but this topic really does 'go'. It goes right to the centre of thought, and thought has to be put into everything, especially the marketing aspect of a business.

As this dissertation will show, thought cannot exist without language (chapter .6). Language consists of linguistic signs, these signs are in fact memes. Furthermore memes are units of culture (chapter .2), continually changingover time; evolving. The culture I am referring to is human culture, a defining feature of people with an all-important role to play. The use of memes to explore culture is both powerful and interesting.

As business is fundamentally part of culture the meme theory provides an alternative insight into the competitive business world. I have narrowed down the business world to two particular businesses, the fashion business (chapter .3) and the popular music business (chapter .4). Culture in terms of memes is shown throughout both businesses.

The core business aspect of this dissertation is marketing. Marketing entails a message being spread to entice customers to want products/services. Memes are replicators; they spread. Therefore they could earn a salary in a marketing department! They may effectively be able to do the advertising for the marketers (chapter .5). This dissertation also touches on the idea that; through a memetic analysis marketing messages/advertisements may actually aide our (homo-sapiens)survival(chapter .7)!!!

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HF Commerce > Marketing
P Language and Literature > P Philology. Linguistics
Divisions: School of Business > BA (Honours) in European Business and Languages
Depositing User: SINEAD CORCORAN
Date Deposited: 21 Jun 2010 09:51
Last Modified: 03 Dec 2014 15:13

Actions (login required)

View Item View Item