Hynes, Linda (2001) The Adoption of Internet Banking in Ireland. Diploma thesis, Dublin, National College of Ireland.
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E-commerce an application of the Internet has expanded exponentially over the past five years and is widely expected to continue to develop rapidly in the medium-term.
Much, however, remains to be done to fully exploit the opportunities offered by ecommerce. Banking is a prime candidate for Internet adoption. The banking sector has been long an innovator and early adoptor of new technology. By the end of the decade, many banks will allow their customers to do most of their banking transactions on the Internet. The current trend in the electronic revolution which has set in motion the Irish banking sector inevitably appears to be Internet banking. The advent of Internet banking offers banking firms a new frontier of opportunities and challenges. Despite these possibilities, there are various psychological and behavioural issues such as trust, security of Internet transactions, reluctance to change, and preference for human interface, which-appear to impede the growth of Internet banking. Consequently, the action taken by bankers and policy makers in appropriately addressing these critical issues will determine the success of Internet banking. This study, therefore, is focused in providing an understanding of the factors that affect the adoption of Internet banking in Ireland.
|Item Type:||Thesis (Diploma)|
|Subjects:||H Social Sciences > HG Finance > Banking
Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet
T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet
H Social Sciences > HF Commerce > Electronic Commerce
|Divisions:||School of Computing > Higher Diploma in Business and Technology|
|Depositing User:||SINEAD CORCORAN|
|Date Deposited:||18 Jun 2010 15:28|
|Last Modified:||26 Nov 2014 17:46|
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