Murtagh, Laura (2002) The Future of Strategic Alliances in the global airline industry - Destination ? Undergraduate thesis, Dublin, National College of Ireland.
PDF (Bachelor of Arts)
This dissertation aims to examine the current trends of strategic alliance in the global airline industry. It will examine how the development of alliances will affect the future of the airline industry and why airline companies move towards this type of strategy.
The airline industry operates in a very complex, dynamic and competitive external environment. For this reason, change within the industry has a significant impact on all airlines, and indeed many other businesses around the globe.
The different areas of management and business theory including change management and globalisation are outlined in the context of the airline industry. Regulatory policy is of particular interest as this issue has implications for international companies operating in trans-national markets. The report also reviews competitive trends and the changing nature of competition in the sector as airline companies rationalise.
This dissertation aims to provide an insight into the 'destination' of the airline industry and considers where the current trends in the industry will lead.
|Item Type:||Thesis (Undergraduate)|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Competition
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Aviation Industry
H Social Sciences > HD Industries. Land use. Labor > Large Industry. Corporations. > Consolidation and Merger of Corporations
|Divisions:||School of Business > BA (Honours) in European Business and Languages|
|Depositing User:||SINEAD CORCORAN|
|Date Deposited:||18 Jun 2010 14:24|
|Last Modified:||14 Jan 2015 12:25|
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