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Reasons Contributing To Peer-Review Effect on Switching Brand Loyalty in Irish Telecom Market

George, Swaroop Jacob (2017) Reasons Contributing To Peer-Review Effect on Switching Brand Loyalty in Irish Telecom Market. Masters thesis, Dublin, National College of Ireland.

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Abstract

The overall paper has been thoroughly discussed upon contributing peer review effect in switching brand loyalty for mobile users in Irish telecom market. In that there are some objectives those are thoroughly discussed to fulfil the requirements of the paper. First of all the topic that has been discussed in a proper manner is the brand loyalty for switching behaviour of the customers. In that case, switching brand has been thoroughly discussed; this helps to know in a better way about the overall content of the paper. In this context, it has been discussed that brand loyalty is one of the significant aspects that led the people to switching their brand.

It has been mentioned that most of the people use any brand on the basis of the customer‟s loyalty. In this case, brand loyalty upon one brand provokes them to change their existing brand into another brand. All the mentioned facts have thoroughly discussed in the lower sections. On the other hand, the factors have been mentioned with careful approach that influence the customers churn in Irish Telecom market. It has been seen that there are several of factors that influence the churn of the customers. In that case, customers switch their telecom providers and adopt another brand for better satisfactory service. Therefore, all the factors have been discussed with a proper manner in the lower sections. Accordingly, the effect of Word-Of-Mouth into the telecom industry has been discussed. Simultaneously, buying pattern of the customers due to churn has also mentioned in the below sections.

In this context, quantitative and qualitative both analyses have been done to get adequate data about the fact. It has been seen that friends‟ approach is the main factor that churn the customers to adopt new telecom brands. On the other hand, most of the people changed their previous provider to get more satisfactory service and they are happy to have new provider.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > Marketing > Consumer Behaviour
H Social Sciences > HF Commerce > Customer Service
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Telecommunications Industry
Divisions: School of Business > Master of Science in Management
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 22 Nov 2017 15:29
Last Modified: 22 Nov 2017 15:29
URI: http://trap.ncirl.ie/id/eprint/2905

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