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Managing Culture: How informed and effective are Managers in SMEs about Organisational Culture

Mendonça, Daniel (2017) Managing Culture: How informed and effective are Managers in SMEs about Organisational Culture. Masters thesis, Dublin, National College of Ireland.

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Abstract

This thesis explores the level of knowledge that managers in Medium sized Advertising agencies have about Organisational Culture and how important they consider culture to their agency's and employees' performance. They have also been questioned about their attempts to
manage culture within their companies, and their effectiveness in this aspect has been evaluated. From that some of their main efforts, difficulties and challenges were discussed and analysed through the perspectives of both managers and employees.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > Marketing > Advertising
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Organisational Behaviour > Organisational Culture
Divisions: School of Business > Master of Science in Management
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 22 Nov 2017 14:56
Last Modified: 22 Nov 2017 14:56
URI: http://trap.ncirl.ie/id/eprint/2902

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