Martin, Kieran (2002) Mergers and Acquisitions in Irish Banking: Their role in achieving competitive advantage. Undergraduate thesis, Dublin, National College of Ireland.
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For the past decade the banking industry has been caught up in what some experts refer to as "merger mania", which has been the subject of much professional and academic research. This trend has been in evidence not just in Ireland but also worldwide. The motive behind these mergers has been consolidation, which has been necessitated, particularly in Europe, by the breaking down of trade barriers between the European Union member states. This has allowed the large European banks to break into the Irish market. The further deregulation of the financial services sector has allowed insurance companies, building societies etc. to offer what are traditionally banking products.
This has added to the banks need to consolidate through mergers.
The motivation behind these mergers is to gain competitive advantage in the market place through the integration of branch networks, customer bases and product range. This trend towards mergers looks set to continue not just within the banking sector, but also in all industries, as the world grows even smaller and corporations even bigger.
|Item Type:||Thesis (Undergraduate)|
|Subjects:||H Social Sciences > HG Finance > Banking
H Social Sciences > HD Industries. Land use. Labor > Large Industry. Corporations. > Consolidation and Merger of Corporations
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Competition > Competitive Advantage
|Divisions:||School of Business > BA (Honours) in European Business and Languages|
|Depositing User:||SINEAD CORCORAN|
|Date Deposited:||17 Jun 2010 15:22|
|Last Modified:||10 Dec 2014 15:25|
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