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Stars in their eyes: Exploring Gender Differences in Celebrity Attitudes and life satisfaction

Dardis, Miriam (2017) Stars in their eyes: Exploring Gender Differences in Celebrity Attitudes and life satisfaction. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

Objectives:
Research on celebrity attitudes have mainly focused on women. This study examines whether there are gender differences in levels of celebrity attitudes. Additionally, it examines if there is a gender difference in the effect celebrity attitudes have on life satisfaction.

Method:
A convenience sample of (n=129) participants was included. There was a gender ratio of females (n=78) and males (n=50). Two questionnaires were administered through online platforms, comprising of the Celebrity Attitudes Scale (CAS) and the Satisfied With Life Scale (SWLS). Consent and demographic information were also obtained.

Results:
There was no significant differences found between men and women’s scores on the CAS. There were no significant correlations found between CAS scores and SWLS scores.

Conclusion:
As there was no significant gender difference found in celebrity attitudes, the results of this study expand and develop previous research on gender differences in celebrity attitudes. It acts as a foundation study, to include males in future studies on the impact of celebrity attitudes. Additionally, this study produced unexpected results, finding no significant correlation between high levels of celebrity attitudes and life satisfaction. This is in contrast from previous empirically supported studies. Therefore, further research is needed to examine why these results occurred.

Item Type: Thesis (Undergraduate)
Subjects: B Philosophy. Psychology. Religion > Psychology
H Social Sciences > HQ The family. Marriage. Woman > Gender
Divisions: School of Business > BA (Honours) in Psychology
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 08 Nov 2017 13:52
Last Modified: 08 Nov 2017 13:52
URI: http://trap.ncirl.ie/id/eprint/2783

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