TRAP@NCI

Non-Practice of Theoretically Based Marketing in Small Business - Issues Arising and Their Implications

McCartan-Quinn, Danielle and Carson, David (1994) Non-Practice of Theoretically Based Marketing in Small Business - Issues Arising and Their Implications. In: Marketing Education Group Conference, July 1994, University of Ulster, Coleraine, Northern Ireland. (Submitted)

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions: School of Business > Staff Research and Publications
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 07 Nov 2017 12:31
Last Modified: 07 Nov 2017 12:31
URI: http://trap.ncirl.ie/id/eprint/2762

Actions (login required)

View Item View Item