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Non-Practice of Theoretically Based Marketing in Small Business

McCartan-Quinn, Danielle and Carson, David (1993) Non-Practice of Theoretically Based Marketing in Small Business. In: European Foundation for Management Development Conference (European Small Business Seminar), July 1993, Northern Ireland. (Submitted)

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Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions: School of Business > Staff Research and Publications
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 07 Nov 2017 12:27
Last Modified: 07 Nov 2017 12:27
URI: http://trap.ncirl.ie/id/eprint/2761

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