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Small Business Marketing Theory and Practice: A Comparative Study of the Perceptions Held by Key Players

McCartan-Quinn, Danielle and Carson, David (2000) Small Business Marketing Theory and Practice: A Comparative Study of the Perceptions Held by Key Players. Journal of Research in Marketing and Entrepreneurship, 2 (3). pp. 35-44. ISSN 1471-5201

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Item Type: Article
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions: School of Business > Staff Research and Publications
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 07 Nov 2017 10:07
Last Modified: 07 Nov 2017 10:07
URI: http://trap.ncirl.ie/id/eprint/2752

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