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Mapping Top Irish Brands outside Ireland - sentiment analysis - Technical Report

Cozma, Oana (2017) Mapping Top Irish Brands outside Ireland - sentiment analysis - Technical Report. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

Social media monitoring brings brands and businesses insights into how their product is being perceived by the customers. By analysing what drives the users to mention their brand name and what types of emotions they are expressing, businesses can better understand their customer’s needs and therefore have the possibility to improve their products.

For this project, the monitoring tool is provided by Twitter. The choice of this platform has been made taken into consideration the costs and also the quality of the data that is analysed. Twitter is one of the most known social media platforms, with more than 300M monthly active users that drive 1B unique visits monthly to sites with embedded Tweets, according to the statistics presented by the company ("Company | About").

“Mapping Top Irish Brands outside Ireland - sentiment analysis” research paper will collect, analyse and present the findings for top international Irish brands. The following sections of the technical report will present the project in more detail.

Item Type: Thesis (Undergraduate)
Subjects: Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks
T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks

Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites
T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites
Divisions: School of Computing > Bachelor of Science (Honours) in Computing
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 01 Nov 2017 14:56
Last Modified: 01 Nov 2017 14:56
URI: http://trap.ncirl.ie/id/eprint/2718

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