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The Beef Crisis's Effect on the Consumer Decision Making Process.

Herbert, Joanne (2000) The Beef Crisis's Effect on the Consumer Decision Making Process. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

The main reason for discussing the Beef Crisis was to establish the European consumer's reaction. Whether or not the BSE Crisis has caused irreversible damages to the overall beef industry in Europe is central to this dissertation.

The research discusses the beef and poultry consumption trends of European consumers in the last decade. It also identifies the general opinion of consumers in regards to beef today, while specifically concentrating on the Irish population.

The main findings of the research show that although the BSE crisis did undoubtedly have a negative effect on beef consumption in Europe, this effect has not been a lasting one.

The findings are shown that contrary to public belief, the majority of Irish consumers are extremely satisfied with their beef.

The consumer is very sensitive towards the topic of food safety. There is nothing to say that the consumption of beef in Europe will continue to increase, or in fact remain at the level is it at today.

With the emergence of such disease as BSE, CJD and more recently Foot and Mouth disease, it is becoming more and more difficult to satisfy the needs of the consumer.

Item Type: Thesis (Undergraduate)
Subjects: S Agriculture > S Agriculture (General) > Farming Industry
H Social Sciences > HF Commerce > Marketing > Consumer Behaviour
Divisions: School of Business > BA (Honours) in European Business and Languages
Depositing User: SINEAD CORCORAN
Date Deposited: 10 Jun 2010 14:15
Last Modified: 26 Nov 2014 17:20
URI: http://trap.ncirl.ie/id/eprint/265

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