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Sustainable Competitive Advantage: Is this the new strategic direction of Irish Hotels?

McIlvenna, Aine (2000) Sustainable Competitive Advantage: Is this the new strategic direction of Irish Hotels? Undergraduate thesis, Dublin, National College of Ireland.

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    Abstract

    This dissertation describes why sustainable competitive advantage is so important for an organisation to possess. It looks at ways employees can help, through their skills and capabilities, to achieve a SCA for the organisation. It examines features; characteristics and problems commonly associated with the tourism and hotel industries. This
    dissertation considers suggestions that the future of the Irish hotel industry lies in the creation of a skilled and committed workforce who will work towards the creation and achievement of a sustainable competitive advantage over its competitors. Questionnaires were sent to a number of hotels in the five to three star sectors in Dublin for the purpose of examining the nature and extent of training and development, inanagement and leadership styles within the
    hotels. Also to establish if competitive advantages can be found in the hotels and do both the management and employees recognise them. Generally it was found that the activities in the hotels did involve some form of training and that the management styles have changed. Both
    managers and employees were both aware of the sources of advantage that the hotel offers.

    Item Type: Thesis (Undergraduate)
    Subjects: H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Hospitality Industry
    H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    Divisions: School of Business > BA (Honours) in European Business and Languages
    Depositing User: Aisling Gorby
    Date Deposited: 12 Apr 2010 18:17
    Last Modified: 27 Apr 2012 15:07
    URI: http://trap.ncirl.ie/id/eprint/26

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