O'Doherty, Sharon (2016) Technical Report: We Do Weddings. Undergraduate thesis, Dublin, National College of Ireland.
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Weddings are getting bigger and more extravagant every year, this is down to a number of reasons such as more cash flow, more available services, and most importantly, the internet. You can’t walk down the street in Dublin without seeing people take selfies to post on Instagram, Facebook, Twitter and other social media. With this culture change, people are under pressure to look their best, and this has become evident in Irish weddings. There is an abundance of wedding information online, articles named “How to stand out on your wedding day”, “Follow these steps to be a beautiful bride” and so on. There is a lot of pressure on couples now to outdo past weddings, with this, wedding specific websites have become extremely popular.
The most popular in Ireland is One Fab Day. I had never heard of this website before getting engaged, then I was inundated with friends and family sending me articles about attire, decorations, to do lists etc. mostly originating from this website. It didn’t take long for me to get hooked and see why it is so popular. They have covered all aspects of weddings; in every style you can possibly imagine. Suppliers are eager to advertise on this site as its popularity is evident when it is mentioned regularly as the place the couple found their suppliers. The website even gives awards to suppliers, I have seen many of these proudly on display in venues I have visited over the last few months.
We Do Weddings takes the popular aspects from this website, but builds on them. My website covers a variety of different topics relating to weddings: there are planning hints and tips that will take you right from the engagement to the honeymoon, a weddings stories page where you can read about real life weddings from guest writers, including photographs, when visitors register they can create a personalised to do list for their own wedding and supplier information for a range of different suppliers from around Ireland.
Having so much information available can also have its drawbacks, in that you spend hours/days/weeks reading and researching the options available. We do weddings reduces the amount of time wasted on supplier research by allowing users to view supplier calendars to firstly ensure they are free on their desired date and also allows user to create their own interactive personalised to-do list so they can decide what kind of day they want and tick off their tasks as they get through them.
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