Campbell, Lauren (2016) Technical Report: Where Mah Dupes at: A makeup dupe website and forum. Undergraduate thesis, Dublin, National College of Ireland.
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The proposal for this idea was brought by the client. They stated that they would like to set up an online business where people in Ireland and Europe could go online and find cheaper duplicates of their favourite high end makeup brands. It has been stated that there is an American made site which provides for the U.S Australia and countries in that region with the exact same concept although the one that has been brought to attention will be produced to suit the makeup availability to brands closer to home as it will not only speed up receiving items but will cut down on shipping costs and wasted time. The plan is to do research on duplicates available to us here and will also research into makeup that is tested on animals to offer customer’s duplicates of their favourite products that have not been animal tested which in the last few years has be a hot subject in the news and has resulted in some companies loosing popularity. The sites that are available for products in the U.S and Australia and do not have the animal tested option, a furthering of the site would be to include special effects dupes or ways to make or substitute household items for the things that can be bought in stores or online. Many women love makeup and shopping for it but when they spot a product they love but it’s either too expensive or needed to be shipped from places where shipments would be more costly than the item itself therefore there would be a great use for this website in the Irish market and would be a huge help with all our home grown brands such as Fuchsia and Gosh. The overall idea is to allow makeup lovers to find all they need in the one place with content that has been provided through a blog where users can show dupes they found and think would be a useful addition to the site and can show images of the dupes that they have found through the site on themselves. The purpose for myself is to gain the information and requirements from the client in order to fulfil the specifications and ideal site.
The intended users/customers would be people of all ages who have an interest in makeup and would like to extent their collections on a budget as well as people who protest use of makeup or any beauty related product that is tested on animals. The client also would like to try involving a local award winning makeup brand to be a main feature.
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