Crowe, Aimée (2016) A study into the differences in the importance of values of employer attractiveness among prospective employees and current employees in the ICT sector in Ireland, in respect of organisation X. Masters thesis, Dublin, National College of Ireland.
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The ICT sector in Ireland is currently experiencing rapid growth. Ireland is the second largest exporter of computer and IT services in the world (Enterprise Ireland, 2015). However, Ireland’s improving economy has led to significant skills shortages in a number of sectors including the ICT sector (Buckley, 2015).
Although many strategies have been identified to attract and retain talent, retention and attraction are still two of the biggest challenges facing organisations. EB(EB) emerged in the 1990’s as a strategic tool to combat attraction and retention. For organisation’s to compete globally in the ‘War for Talent’, they must focus on incorporating organisation attributes into the employer brand (Berthon, Ewing, and Hah, 2005).
A survey was conducted among prospective and CE in the ICT sector in Ireland. The aim of the survey was to identify if differences existed in relation to employer attractiveness attributes among the two groups in respect of organisation X in the ICT sector in Ireland. The data received from 58 PE and 49 CE found that there was no difference in overall attractiveness between the two groups, however, at a construct level differences did exist.
The implications of this research project are considered, in light of researchers and human resource professionals. From the study, a number of practical recommendations are made. The aim is for organisation X to understand the attributes that CE and PE find attractive, and to develop their EBstrategies to attract and retain talent.
|Item Type:||Thesis (Masters)|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Employee Retention
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > I.T. Industry
|Divisions:||School of Business > Master of Arts in Human Resource Management|
|Depositing User:||CAOIMHE NI MHAICIN|
|Date Deposited:||02 Nov 2016 09:53|
|Last Modified:||02 Nov 2016 09:53|
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