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How Sustainable is The Sale of The Concept of 'Irishness' in Relation to Irish Pubs in France

Lowther, Gavin (1999) How Sustainable is The Sale of The Concept of 'Irishness' in Relation to Irish Pubs in France. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

Study of how far the use of Irishness for Irish themed pubs in France is sustainable as a business plan.

This dissertation describes the role of Irish pubs in the sustainability of the concept of ‘Irishness’, and thus their own survival. It examines features considered necessary in the commencement and continuation of their success.

A survey was conducted of three Irish pubs in France, with the aim of highlighting the concept of Irishness, examining their profitability and ultimately their sustainability, and deciding whether or not this concept is still a marketable resource. An interview was also undertaken with Mr. Simon O’ Dowd of the Irish Pub Company, to assess the nature of Irish pubs and the concept of Irishness.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Licensed Trade
Divisions: School of Business > BA (Honours) in European Business and Languages
Depositing User: Tim Lawless
Date Deposited: 02 Jun 2010 11:25
Last Modified: 03 Dec 2014 13:12
URI: http://trap.ncirl.ie/id/eprint/221

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