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A Study of The Spam Phenomenon, and its Implications For Business.

Dennis, Gary (2004) A Study of The Spam Phenomenon, and its Implications For Business. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

The objectives of this project are to investigate the spam
epidemic in the context of its negative implications for businesses. It also aims to investigate the technical and legal measures available for those who wish to combat
the problem. It also aims to briefly incorporate whether these measures offer any hope of an effective remedy. It seeks to do so in the using the following structure.

Firstly Chapter 1 aims to define spam and subsequently look at how far reaching the problem is, in terms of rates of proliferation. This chapter also briefly explores background overview of spam's interesting place in history and etymology. It examines the most common subject matter and countries of origin of spam. It then goes on to investigate the economics of sparn and why it is financially advantageous for spammers to engage in such activities. Once it establishes these reasons it is fitting to create, as I have done, a profile of a spammer. The chapter also takes a look at the tactics and tools of the spamming industry and finally considers more recent non-email based, unsolicited commercial communication manifestations.

It is then the objective of Chapter 2 to outline the negative implications of spam in relation to business entities and business practices. It mainly quantifies this through looking at the loss of resources i.e. time and money caused by spam.

Subsequently Chapter 3 aims to investigate the technological prevention methods that are available to businesses and internet users. It also aims to explore whether these technological anti-spam methods provide an adequate solution to a problem that has already reached endemic proportions.

Finally Chapter 4 deals with the response of legislators to the problem of spam. It will explore the features of existing laws and recently implemented directives in an Irish context. It also aims to investigate whether these legal measures offer any hope of a resolution to the spam epidemic.

Item Type: Thesis (Undergraduate)
Subjects: Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > Electronic Mail
T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > Electronic Mail

H Social Sciences > HF Commerce > Marketing > e Marketing
Divisions: School of Business > BA (Honours) in European Business and Languages
Depositing User: Tim Lawless
Date Deposited: 02 Jun 2010 12:02
Last Modified: 02 Sep 2014 09:34
URI: http://trap.ncirl.ie/id/eprint/220

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