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E-tailing - The Future of Retailing

Hall, Emer (2001) E-tailing - The Future of Retailing. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

"How do you evaluate a technology that has completely captured the public's imagination? A technology perceived as so rich in promise that thousands of articles in newspapers and magazines explain its workings to their readers. A technology that has come to indicate innovativeness, where failure to appreciate it is taken as a sure sign of belonging to the wrong side of the generational divide which has led, almost overnight,
to the creation of new companies, brands, industries and fortunes. One thatcommentators claim will revolutionise not only public culture, but also education and commerce" 1
The above quote refers to the vigour with which wireless radio technology spread throughout the world in the early 1920's bringing with it great social and commercial change. It can accurately be called the original WWW (World Wide Wireless, RCA's logo from 1920-1927).2 Let's hope that the impact upon society wrought by the Internet will also be noted as life changing and profound, by historians.

I have looked upon the Internet and its mammoth potential with wonder since my first ever "surf" on the World Wide Web in 1995. Although first developed in the 1970s, it was the 1990's when the concept was fully embraced and put into reality. The phenomenon spread worldwide as companies were told relentlessly that they needed to construct a corporate website and a billion pound Internet industry emerged from nowhere.

We are now into the 21st century and with 300 million people online worldwide a near perfect marketplace has been created:
"A perfect marketplace establishes a perfect balance between supply and demand, between satisfaction and gratification and between want and need".3

1 Hanson, Ward -1998, found in Greenstein, Marilyn and Feinman, Todd M., "Electronic commerce:
Security. Risk management and Control", McGraw-Hill Higher Education (2000).
2 Same as above.
3 Forbes, Walter, "A store as big as the world, printed in "The future of the electronic marketplace ",
edited by Derek Leebaert, The M.I.T. Press (1999).

Item Type: Thesis (Undergraduate)
Subjects: Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet
T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet

H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Retail Industry
H Social Sciences > HF Commerce > Electronic Commerce
Divisions: School of Business > BA (Honours) in European Business and Languages
Depositing User: Tim Lawless
Date Deposited: 24 May 2010 17:31
Last Modified: 26 Nov 2014 16:19
URI: http://trap.ncirl.ie/id/eprint/216

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