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Competitive Dynamics In The Irish Bakery Industry: A Study Of The Antecedents of Competitive Action in the Irish Bakery Industry Through the Lens of the Awareness-Motivation-Capability Model

Coghlan, David (2015) Competitive Dynamics In The Irish Bakery Industry: A Study Of The Antecedents of Competitive Action in the Irish Bakery Industry Through the Lens of the Awareness-Motivation-Capability Model. Masters thesis, Dublin, National College of Ireland.

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Abstract

This dissertation explores a stream of research within Strategic Management called Competitive Dynamics. The aim of Competitive Dynamics research is to develop empirically robust predictive models of how organisations compete through an analysis of the actual competitive actions they undertake. The early research into competitive dynamics allowed researchers to develop accurate descriptions of the manner and context of how competitive actions across various industries and services occurred. The early research then developed into explorations of the factors that influence the decisions made by managers and business owners. Such factors as resource endowment, organisational size and age all play influential roles in the decisions manager make with regard to competitive strategies and actions. This dissertation attempts to explore the manner in which senior managers of Irish bakeries develop mental models of the competitive environment, what motivates them to engage in competitive activity and what capabilities their organisation possess to engage in competitive actions. The Awareness-Motivation-Capability model (AMC) developed by Chen (1996) is a framework on which research into the competitive cognitions of managers can be formulated and a focus of this dissertation.

The influence of the resources an organisation possesses and the strategic group it is part of all influence the awareness, motivations and capabilities of the organisation’s decision makers. The author through this research has developed a model of competitive dynamics that also incorporates the Resource Based View of the Organisation. The author through this research process has also identified a new aspect of competitive dynamics that the author has referred to as the transmission or conduction of competitive tensions from one strategic group to another and across industries.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Hospitality Industry
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Performance Management > Motivation
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Strategic Management
Divisions: School of Business > Masters of Science in Management
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 10 Oct 2015 13:44
Last Modified: 10 Oct 2015 13:44
URI: http://trap.ncirl.ie/id/eprint/2034

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