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An investigation into the range of reasons for Corporate Social Responsibility initiatives and how far they are internally focused for the benefit of employees with regard to motivation and commitment from the perspective of management in Ireland

Duffy, Amanda (2015) An investigation into the range of reasons for Corporate Social Responsibility initiatives and how far they are internally focused for the benefit of employees with regard to motivation and commitment from the perspective of management in Ireland. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

The objective of this dissertation is to investigate why companies engage in corporate socially responsible initiatives and to analyse how much there is an internal focus with regards to its impact on motivation and commitment of employees to the company, from management’s perspective in Ireland, taking into consideration the theory of Social Identity.

A qualitative methodological approach was used and the analysis is based on semi-structured interviews conducted with senior management in three companies in Ireland, one Irish owned SME and two MNCs. The findings are analysed and discussed in depth and highlight the strong ethical beliefs which management have in relation to the reasons their companies engage in CSR activities, and that they consider there to be beneficial effects on employees attitudes in respect of trust, commitment and motivation.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Performance Management > Motivation
Divisions: School of Business > BA (Honours) in Human Resource Management
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 10 Oct 2015 10:41
Last Modified: 10 Oct 2015 10:41
URI: http://trap.ncirl.ie/id/eprint/2016

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