Shah, Adam (2015) Are there non-financial values for a global custodian bank locating a client service department in Ireland? Masters thesis, Dublin, National College of Ireland.
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Purpose - The primary objective of this research is to investigate if there are non-financial values which a client service unit (CSU), based in Dublin, Ireland can deliver to a multinational global custodian bank servicing multinational business, but mainly based in EMEA as opposed to relocating or outsourcing the service to a low cost centre like India.
Methodology – The research format is a qualitative case study approach designed to identify what, if any, intangible values an Irish based CSU department can deliver to the global custodial bank and its clients.
Findings - The research reveals that an Irish based CSU department delivers intangible values consistent with the top three tiers of the ‘Hierarchy of Capability’ pyramid and is therefore a sustainable competitive advantage to ‘The Bank’. Further findings were also identified as being significant and these were deemed values rather than advantages as they were strongly influenced by national cultures within Europe and specifically in Ireland. Finally, the research identifies the significance that financial considerations have over the bank’s strategies but confirms that the significance of these financial obligations diminish over time as the intangible values remain an overarching presence.
Implications - The research and its findings provide guidance to management in terms of strategic decision making and the appreciation of how short term decisions can impact the long term success of a company. The research can support the marketing of Ireland as a hub of creativity and innovation which are show to be ingrained in the Irish culture. This marketing can secure resources and attract likeminded businesses, both multinational and domestic
|Item Type:||Thesis (Masters)|
|Subjects:||H Social Sciences > HG Finance > Banking
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Competition > Competitive Advantage
|Divisions:||School of Business > Master of Business Administration|
|Depositing User:||CAOIMHE NI MHAICIN|
|Date Deposited:||10 Oct 2015 09:46|
|Last Modified:||10 Oct 2015 09:47|
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