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Strategic Management: text and cases: Positioning, Devising and Implementing Effective Strategy

Beere, Rosalind (2016) Strategic Management: text and cases: Positioning, Devising and Implementing Effective Strategy. Cengage Learning, Hampshire. ISBN 9781473733312

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Abstract

What purpose does strategic management serve in business? Why do different businesses have different strategies? This dynamic textbook offers a practical and thought-provoking analysis of what strategic management is and how it can be put to good use.

Item Type: Book
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Strategic Management
Divisions: School of Business > Staff Research and Publications
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Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 22 Jul 2015 11:32
Last Modified: 29 Apr 2016 08:56
URI: http://trap.ncirl.ie/id/eprint/1960

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