Duff, Elaine (2004) An exploratory examination in to National Safety Council's fear appeal advertisements through the use of the Irish television media. Undergraduate thesis, Dublin, National College of Ireland.
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This dissertation qualitatively examines emotional appeals in advertisements. Fear appeal has been chosen as the context to be researched. It is thought by the author the emotional appeals, particularly fear appeals, hold many interesting areas that warrant exploration. The relevance of fear appeals in Ireland today, in relation to the National Safety Councils road safety campaigns, has been chosen as the basis of this research study.
|Item Type:||Thesis (Undergraduate)|
|Subjects:||H Social Sciences > HE Transportation and Communications > Broadcasting Media
H Social Sciences > HF Commerce > Marketing > Advertising
|Divisions:||School of Business > BA (Honours) in European Business and Languages|
|Depositing User:||Tim Lawless|
|Date Deposited:||19 May 2010 11:52|
|Last Modified:||02 Sep 2014 09:25|
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