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Internal Communication: Does It Help To Create Employee Engagement And Trust In A Single Irish Retail Company?

McMahon, Conor (2014) Internal Communication: Does It Help To Create Employee Engagement And Trust In A Single Irish Retail Company? Masters thesis, Dublin, National College of Ireland.

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Abstract

This dissertation is attempting to delve into the area of Internal Communication and investigate if it plays a role in the creation of employee engagement and trust within a single retail store. This research builds on research carried out in the area of Internal Communication by Mishra, Boynton and Mishra (2014), which investigates a large segment of the PR industry. This research aims to investigate a smaller segment of the retail industry in order to gain a greater insight into the role that Internal Communication plays in a business. This is a qualitative study and interviews with six employees from a chosen Irish retail company were carried out in order to answer the main research question. An extensive literature review was conducted, and existing academic theories were tested. The findings of the research proved to be very interesting and contribute greatly to the topic area. This is the first research conducted in this area in terms of the Irish Retail Industry. Future areas of research on the topic of Internal Communication have also been suggested due to the light shed on the area resulting from the completion of this research project.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Performance Management > Employee Engagement
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Retail Industry
Divisions: School of Business > Master of Science in Marketing
Depositing User: Claire Wallnutt
Date Deposited: 14 Nov 2014 18:26
Last Modified: 14 Nov 2014 18:26
URI: http://trap.ncirl.ie/id/eprint/1755

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