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Turning creativity into valuable innovation; integrating the 3M approach

Caden, Diane (2004) Turning creativity into valuable innovation; integrating the 3M approach. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

To begin, creativity and innovation are defined

Chapter one discusses the value of creativity to an organisation. It will be shown how fostering creativity comes from valuing the shared risk between top management and grass roots through informal communication and developing a culture that is flexible enough to absorb change.

Chapter two shows how the creative process differs within an organisation and can be controlled to create ideas realistic to the needs and pressures of an organisation's reality.

Chapter three outlines how innovations can be resourced, developed by the company and disseminated by the market, taking 3M as an example of an innovative company's behaviour.

Chapter four discusses recent trends in innovations. These will include lead users by 3M, virtual networks and prototyping.

The conclusion sets out the central ideas of the dissertation and how they might be reinforced in the future.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HM Sociology > Organisational Behaviour > Organisational Culture
Divisions: School of Business > BA (Honours) in European Business and Languages
Depositing User: Tim Lawless
Date Deposited: 19 May 2010 15:02
Last Modified: 19 Aug 2014 15:55
URI: http://trap.ncirl.ie/id/eprint/174

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