The perception of ethics in the Irish business arena.

Keane, Deirdre (1999) The perception of ethics in the Irish business arena. Undergraduate thesis, Dublin, National College of Ireland.

PDF (Bachelor of Arts)
Download (1MB) | Preview


Over the past few years the question of ethical business has been advancing further towards the frontline. Old attitudes and cliches such as "business is business" and "there is no such thing as a free lunch", are more seldom heard. Just as politicians, to quote from John Bruton are becoming more "transparent and accountable", so too are companies, their managers and their directors.

Hypothesis : "Ethics is a luxury, survival means bending the rules". Is the above quote a reflection of the perception of ethics held by Irish business people? In what light does the media view this apparent trend towards ethics? What is the future role of ethics within the business context?

The objective of this research project is to determine whether or not this "swing towards ethics" can be viewed as a major change in the perceived role of businesses or is it merely an insignificant, momentary thorn in the sides of business. Is it part of a process of development? Are attitudes changing? Are businesses considering the "ethical" question one, if seriously scrutinised and adopted as a possible opportunity for business? Could it be harmful for businesses to persist against this perceived development of ethics?

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HF Commerce > Business Ethics
Divisions: School of Business > BA (Honours) in European Business and Languages
Depositing User: Tim Lawless
Date Deposited: 04 May 2010 14:34
Last Modified: 02 Dec 2014 18:58

Actions (login required)

View Item View Item