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An Analysis of Marketing Planning Activity in the Horticultural Sector with Relevance to Technology Transfer: Evidence from SME's in a Regional Economy

Hill, Jimmy and Carson, David (1991) An Analysis of Marketing Planning Activity in the Horticultural Sector with Relevance to Technology Transfer: Evidence from SME's in a Regional Economy. In: Proceedings of RENT V. Vaxjo University, Sweden, pp. 23-54.

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Item Type: Book Section
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions: School of Business > Staff Research and Publications
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Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 13 Oct 2014 09:24
Last Modified: 13 Oct 2014 09:24
URI: http://trap.ncirl.ie/id/eprint/1662

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