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Entrepreneurial Influences on Marketing Planning Activity: An Industry Specific Study in a Regional Economy

Hill, Jimmy (1994) Entrepreneurial Influences on Marketing Planning Activity: An Industry Specific Study in a Regional Economy. In: Research at the Marketing/Entrepreneurship Interface. University of Illinois, Chicago, pp. 29-49. ISBN 088405806X

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Item Type: Book Section
Subjects: H Social Sciences > HB Economic Theory > Entrepreneurship
H Social Sciences > HF Commerce > Marketing
Divisions: School of Business > Staff Research and Publications
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Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 13 Oct 2014 08:51
Last Modified: 13 Oct 2014 08:51
URI: http://trap.ncirl.ie/id/eprint/1658

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