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An Investigation of the Scope and Nature of Marketing Management Competencies for Entrepreneurial Decision Making in Small Firms

Hill, Jimmy and Fallis, A (1994) An Investigation of the Scope and Nature of Marketing Management Competencies for Entrepreneurial Decision Making in Small Firms. In: Research at the Marketing/Entrepreneurship Interface. University of Illinois, Chicago, pp. 137-156. ISBN 088405806X

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Item Type: Book Section
Subjects: H Social Sciences > HB Economic Theory > Entrepreneurship
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions: School of Business > Staff Research and Publications
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Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 13 Oct 2014 08:37
Last Modified: 13 Oct 2014 08:45
URI: http://trap.ncirl.ie/id/eprint/1655

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