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Understanding Marketing Management Decision Making Competencies for Small Firms: A Research Methodology

Hill, Jimmy (1996) Understanding Marketing Management Decision Making Competencies for Small Firms: A Research Methodology. In: Marketing Education Group/American Marketing Association Special Interest Group Symposium, January 1996, University of Huddersfield Business School, University of Huddersfield, Huddersfield, England.

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Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions: School of Business > Staff Research and Publications
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Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 09 Oct 2014 15:40
Last Modified: 03 Feb 2015 15:14
URI: http://trap.ncirl.ie/id/eprint/1651

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