Hill, Jimmy and McGowan, Pauric (1999) Small business and enterprise development: questions about research methodology. International Journal of Entrepreneurial Behaviour & Research, 5 (1). pp. 5-18. ISSN 1355-2554Full text not available from this repository.
This paper examines the traditional and contemporary approaches to conducting research into the marketing management activities of entrepreneurial small firms (ESF). It argues that these approaches are inappropriate in that they fail to take adequate account of the nature and characteristics of such enterprises and the individuals who manage them. It is contended that the best approaches are to be found under the auspices of the wider qualitative paradigm. In particular a syncretised qualitative methodology within a multiple reality ontology is offered for consideration.
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > New Business Enterprises|
|Divisions:||School of Business > Staff Research and Publications|
|Depositing User:||CAOIMHE NI MHAICIN|
|Date Deposited:||08 Oct 2014 15:20|
|Last Modified:||08 Oct 2014 15:20|
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