Hill, Jimmy and Scott, Terri (2004) A consideration of the roles of business intelligence and e-business in management and marketing decision making in knowledge-based and high-tech start-ups. Qualitative Market Research: An International Journal, 7 (1). pp. 48-57. ISSN 1352-2752Full text not available from this repository.
This paper considers the roles of business intelligence (BI)
and e-business systems in enhancing the quality of decision making in knowledge-based and high-tech start-ups. A qualitative study, using in-depth discussions with 11 companies based in Northern Ireland, was conducted. The study examined the extent of BI usage and evaluated the extent of implementation of effective e-business systems in
the sample companies. The study concludes that, whilst the sample firms recognized the value of both BI and e-business models, the modus operandi of the entrepreneurial high tech start-up is very much rooted in the traditional small firm paradigm of personal contact networking.
|Subjects:||H Social Sciences > HF Commerce > Marketing > e Marketing
H Social Sciences > HD Industries. Land use. Labor > New Business Enterprises
|Divisions:||School of Business > Staff Research and Publications|
|Depositing User:||CAOIMHE NI MHAICIN|
|Date Deposited:||08 Oct 2014 11:07|
|Last Modified:||08 Oct 2014 11:08|
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