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A consideration of the roles of business intelligence and e-business in management and marketing decision making in knowledge-based and high-tech start-ups

Hill, Jimmy and Scott, Terri (2004) A consideration of the roles of business intelligence and e-business in management and marketing decision making in knowledge-based and high-tech start-ups. Qualitative Market Research: An International Journal, 7 (1). pp. 48-57. ISSN 1352-2752

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Abstract

This paper considers the roles of business intelligence (BI)
and e-business systems in enhancing the quality of decision making in knowledge-based and high-tech start-ups. A qualitative study, using in-depth discussions with 11 companies based in Northern Ireland, was conducted. The study examined the extent of BI usage and evaluated the extent of implementation of effective e-business systems in
the sample companies. The study concludes that, whilst the sample firms recognized the value of both BI and e-business models, the modus operandi of the entrepreneurial high tech start-up is very much rooted in the traditional small firm paradigm of personal contact networking.

Item Type: Article
Subjects: H Social Sciences > HF Commerce > Marketing > e Marketing
H Social Sciences > HD Industries. Land use. Labor > New Business Enterprises
Divisions: School of Business > Staff Research and Publications
Related URLs:
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 08 Oct 2014 11:07
Last Modified: 08 Oct 2014 11:08
URI: http://trap.ncirl.ie/id/eprint/1625

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