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Marketing and entrepreneurship in SMEs : An innovative approach

Carson, David, Cromie, Stanley, McGowan, Pauric and Hill, Jimmy (1995) Marketing and entrepreneurship in SMEs : An innovative approach. Pearson Education, Harlow. ISBN 9780131509702

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Abstract

This book brings together the disciplines of marketing and enrepreneurship and treats them as one. It examines the fundamental characteristics of each discipline and focuses on their commonalities and differences. It covers: the nature of marketing in SMEs and how it happens; the development and use of entrepreneural marketing networks to reach better decisions; management and marketing competencies, how they relate and how to develop them, and more. MARKETING: It is for MA, MSc and MBA students on marketing and management courses and practicing entrepreneurs with a desire to examine and understand their decision-making processes.

Item Type: Book
Subjects: H Social Sciences > HB Economic Theory > Entrepreneurship
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions: School of Business > Staff Research and Publications
Related URLs:
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 07 Oct 2014 17:28
Last Modified: 07 Oct 2014 17:28
URI: http://trap.ncirl.ie/id/eprint/1615

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