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Competition between TV3 and RTE.

Clarke, David (2002) Competition between TV3 and RTE. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

The title of this study is "Competition Between TV3 and RTE"
The areas to be focused on in the course on this research are as follows, the tactics employed by TV3 to win over the viewers and to compete against RTE, the policies devised by TV3 in order to win revenue in order to finance their operations, and the reaction by RTE to this new threat on the marketplace, one which they had dominated for close to 40 years before TV3's inception.
The aim of the study is to discover how a start-up firm worked to get a strong foothold in a notoriously competitive
marketplace, one which had such a dominant presence operating in it already. The aim was to research how TV3 made a success of this and how they plan to build on this success in the future.
This study will be of benefit to those with an interest in the media industry and also those with a keen interest in
competition.
This is an idea that is intriguing to the author as it has the element of the underdog taking on the favourite.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HE Transportation and Communications > Broadcasting Media
Divisions: School of Business > BA (Honours) in European Business and Languages
Depositing User: Tim Lawless
Date Deposited: 01 May 2010 13:43
Last Modified: 26 Apr 2012 14:40
URI: http://trap.ncirl.ie/id/eprint/157

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