Investigate The Use of Sponsorship as a PR Practice in Ireland

Eager, Audrey (2000) Investigate The Use of Sponsorship as a PR Practice in Ireland. Undergraduate thesis, Dublin, National College of Ireland.

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Increasing attention is being focused upon sponsorship as an alternative means of communication and promotion. In Ireland alone, it is estimated that £4 million is spent on sponsorship annum. And this figure is steadily rising. Many companies dabble lightly in sponsorship, others invest heavily in it. Some of have established programmes of events or activities, others do not.

In this analytical study of the use of sponsorship in Ireland, chapter through chapter, sponsorship as a subject will be examined theoretically, practically and statistically. Two companies will be assessed in order to examine the importance each one places on sponsorship. Through the means of personal interviews, senior members of the Computer Learning Centre and the Bank of Ireland have
given their insights into the use of sponsorship in their organisations.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HF Commerce > Marketing > Public Relations
Divisions: School of Business > BA (Honours) in European Business and Languages
Depositing User: Tim Lawless
Date Deposited: 29 Apr 2010 12:41
Last Modified: 22 Sep 2014 08:26

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