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Franchising: The Advantages and Disadvantages of Job Franchising from the Perspective of the Franchisee

Kelly, Ciaran (1999) Franchising: The Advantages and Disadvantages of Job Franchising from the Perspective of the Franchisee. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

'Work for yourself, but not by yourself' Chem Dry IR.This phrase encapsulates perfectly the concept of job franchising. Job Franchising is defined as where "an investor with a lower level of financial investment buys the right to operate a franchise"

The concept of franchising in Ireland is often linked with the fast-food industry but this dissertation develops an area of franchising that is not well documented in Ireland and hopes to show that job franchising is a viable concept of business and that it covers many different industries and may appeal to many entrepreneurs wishing to start a business.

The large fast-food and retail are well researched and well known due their popularity and familiarity with people while job franchises are less. documented even though it provides us with a-concept that has great potential for employment and growth.

This dissertation is based on research from the literature of franchise experts, recent reports and 3 in-depth interviews on job franchises currently operating in Ireland.

This research shows that the concept of franchising holds many benefits for people who wish to start-up a business but also outlines the pitfalls that can be met along the way.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HF Commerce > Franchising
Divisions: School of Business > BA (Honours) in European Business and Languages
Depositing User: Aisling Gorby
Date Deposited: 28 Apr 2010 16:28
Last Modified: 02 Dec 2014 18:19
URI: http://trap.ncirl.ie/id/eprint/129

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