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E-Marketing in Irish SME's focusing on the motor industry.

Delaney, Ciara (2003) E-Marketing in Irish SME's focusing on the motor industry. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

E-marketing may be a relatively new concept, however it is becoming increasingly popular among traditional "bricks and mortar" SME's. The intention of this dissertation is to focus on the impact of e-marketing in the motor industry. E-marketing is essentially the use of electronic media for the purpose of marketing. For many Irish SME's, in particular those in the motor industry, it is necessary to consider the question of globalisation, as the world essentially becomes smaller, competition becomes more intense. Technology can help to sharpen a firms competitive edge, having a website can raise a firms visibility to potential customers. The internet is not merely a sales medium, but a promotional tool also. This dissertation will critically analyse the success of e-marketing in Irish SME's and the reasoning behind Irish SME's choosing not to take advantage of e-marketing. Particular emphasis will be placed on the Irish motor industry.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Motor Industry
H Social Sciences > HF Commerce > Marketing > e Marketing
Divisions: School of Business > BA (Honours) in European Business and Languages
Depositing User: Aisling Gorby
Date Deposited: 26 Apr 2010 09:22
Last Modified: 02 Sep 2014 09:08
URI: http://trap.ncirl.ie/id/eprint/120

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