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Business matters for women

O'Connor, Joyce and Ruddle, Helen (1990) Business matters for women. Attic Press, Dublin. ISBN 0946211876

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Abstract

Nowadays the business world is no longer the exclusive province of men as more and more women are taking up the option of self-employment and setting up businesses themselves. Have you every thought about starting up in business? If you have, then this book is for you.

This is an exciting time for women now that the changing nature of work is beginning to open up new opportunities and challenges. In particular, it is emerging that business really does matter for women. Business is becoming a real career option for women and an important means of self-advancement, fulfilment and economic independence. Increasingly, business is being seen as a possibl solution to problems arising from unemployment, redundancy, emigration or attempts to return to work after raising a family. Many women too see business as a more attractive alternative than attempting to overcome barriers to advancement in traditional organisations. In the USE, for example, women are going into business for themselves at twice the rate of men. In Ireland too, despite the unemployment statistics, and the gloomy headlines on recession, there are many opportunities for new businesses. Many women are exploiting this potential with women-owned businesses being the fastest growing sector, particularly in the service area.

The entrepreneurial spirit is not new for women. Down through the years women have been involved in small-scale enterprises. Women have often been the silent partners with their spouses in running a small business or farm enterprise. Nowadays, however, women are taking a more public and prominent role in the world of business. These women entrepreneurs are not superwomen different from the ordinary community of women. They are women like yourself and you too can join them.

The advice from successful Irish business women is that if you have a good idea for a business you should just go ahead and do it. It is important to have a positive approach and a positive self-image and to believe in your ability to be successful. Most importantly, these women emphasise that the business idea is vital, that you must know what you are setting out to do, be well-prepared, have done your homework and, above all else, you must plan. The key to success is realism and 'intelligent planned anticipation'.

Item Type: Book
Subjects: H Social Sciences > HD Industries. Land use. Labor > New Business Enterprises
H Social Sciences > HD Industries. Land use. Labor > Issues of Labour and Work > Classes of Labour > Women and Work
Divisions: School of Business
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 10 Apr 2014 14:48
Last Modified: 10 Apr 2014 14:48
URI: http://trap.ncirl.ie/id/eprint/1128

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