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Sports Sponsorship: Its importance, benefits and whether it is effectively measured by Companies in Ireland.

Camier, Carolyn Jane (2002) Sports Sponsorship: Its importance, benefits and whether it is effectively measured by Companies in Ireland. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

This dissertation examines the reasons why companies in Ireland invest in sports sponsorship and investigates whether they adopt methods to measure the effectiveness of these investments. 33 companies participated in this research by questionnaire. The results show that there is unanimous support for the principle of sponsorship in Ireland. The findings also suggest that companies in Ireland invest in sports sponsorship for reasons other than increasing sales. Examples of these reasons are given in the form of increases in image, brand awareness and the recognition of being associated with the local community. The research concludes with the discovery that sports sponsorship is effectively measured by companies in Ireland and reveals that they also employ effective methods and techniques of doing so.

Item Type: Thesis (Undergraduate)
Subjects: ?? sportssponsor ??
H Social Sciences > HD Industries. Land use. Labor > Large Industry. Corporations. > Corporate Sponsorship
G Geography. Anthropology. Recreation > GV Recreation Leisure > Sports > Sports Sponsorship
H Social Sciences > HF Commerce > Marketing > Advertising
Divisions: School of Business > BA (Honours) in European Business and Languages
Depositing User: Aisling Gorby
Date Deposited: 26 Apr 2010 09:38
Last Modified: 19 Aug 2014 10:28
URI: http://trap.ncirl.ie/id/eprint/108

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