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Abrakebabra : Surviving the Franchisee Revolt

Beere, Rosalind and McNamara, Peter (2005) Abrakebabra : Surviving the Franchisee Revolt. In: Strategy : analysis and practice : text and cases. McGraw Hill, London, C407-C417. ISBN 0077107063

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Item Type: Book Section
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Competition > Competitive Advantage
Divisions: School of Business > Staff Research and Publications
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Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 11 Mar 2014 13:37
Last Modified: 29 Apr 2016 08:54
URI: http://trap.ncirl.ie/id/eprint/1016

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